For small businesses, marketing budget is often hard to justify. However, if you do not have enough resources to reach out to your target audience effectively, online marketing is the best approach to market your business without spending extensively.
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If you are looking for ways to promote your small business online, read through to know 4 big internet marketing ideas that could generate as much buzz as $1 million TV campaign.

R​egister your business at Google Business Listing to authenticate your company online. This may help your customers search for your website, local business address and other contact details in a much quicker and convenient manner. Besides, it may also increase the likelihood of your business appearing at the top of search results which may not only increase your website visits, but also strengthen your image as a legitimate business.

​Facebook has been consistently trying to become more relevant for local businesses. Its Local Awareness Adverts tool is intended to create greater value for businesses that are aiming to reach well-defined, geographically segmented audience. Using the tool, you can create advertisements in just few minutes. All you need is a relevant message and a photo to communicate with your local audience. Besides, you may also add ‘call to action’ buttons to redirect your potential customers to your website or urge them to take other desired actions.

O​ffer your customers a rewarding referral or affiliate program to reach out to untapped markets. These programs may not only increase your brand awareness among new customers, but also increase the chances of building long term relationship with existing clients.
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Since the cost of earning a lifetime value of the referred customers is much lower than the cost of attracting new customers, it is one of the most cost-effective options for small businesses.

You can make the most of your marketing efforts by forming a relevant connection between your online and offline activities. For example, if you hold or participate in corporate or social events, such as exhibitions, conferences, etc., post the event details and photos on your social media page to connect with your customers. This may boost your visibility and word of mouth on social media, resulting in better recognition and brand recall.
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Looking to develop an internet marketing strategy? Contact us to create a comprehensive online marketing plan for guaranteed financial results.

If a picture is worth a thousand words, a well-designed logo can be worth thousands of dollars in profit. That’s why logos are now considered as one of the most powerful tools that define your brand value.

Besides giving the first impression of your brand, logos are key brand elements that remain in the minds of your audience for the longest period of time. This is the reason why we often have a collection of iconic logos in our memory that not only reminds us of the brand itself, but also brings to our mind the legacy those brands have left behind over the years.
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Since logos are the face of a business, it is essential for you to invest appropriate time and effort in creating a well thought-out logo that represents your brand in the most memorable way. Here are some essentials that could give your logo that extra oomph that you need for a timeless logo.

Logo is the representation of what your brand is and what it aims to be. Therefore, it should offer a clear and compelling narrative that defines your brand as a unique and clearly distinguishable entity. For example, the previous, rainbow colored logo of Apple represented the free spirit of a start-up that was moving forward with an innovative and futuristic approach. However, its current design is the symbol of its strength and consistent approach as a tech-giant.

Rather than following a trend, add timelessness and longevity to your brand. The best way to achieve this is embedding your business concept in your logo which may represent the longevity of your business in the perfect sense.
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Looking to create a logo for your start-up? Get a quote from us to design a unique logo for your business today!

The ever-growing online competition has made website promotion a lot more challenging for modern businesses. This is the reason why on site and off site optimization is increasingly becoming standard marketing approach amongst online businesses.

On-page and off-page SEO are equally essential and effective when it comes to advancing digital strategy. However, balancing the two is critical to making the most of your online marketing plan.
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If you are new to online industry, here is a brief guide to help you know what on-page and off-page optimization are and how they can help you attract organic traffic from the search engines.

If you are looking to develop an SEO strategy for your website, contact us to optimize your website without spending ​

Graphic design matters. It isn’t just about choosing the right colors or images. Today, design is a way brands communicate with their customers. It is the difference between your target audiences choosing you or your competitor. The design needs to be visually compelling. From your brand logo, corporate identity, advertising, packaging, to websites, brochures, social media and newsletters, your graphic designer helps you drive your brand to success!

Are you harnessing the power of graphic design in your marketing communication? Here are some ways it helps bring the best out in your brand:

There’s no denying that every single day, you are bombarded with thousands of advertisements. That’s right, folks, thousands is the right figure. To shed more light on that, Yankelovich, a market research firm, conducted a study which was cited in the New York Times. It stated that the average number of advertisement and brand exposures per day, per person, is over 5,000!

What you, as a business, need to do is learn how to cut through the clutter. And graphic design provides one of the solid means to do just that. A specific and customized designed, developed specifically for your target audience, is more likely to get hits, than a standard template taken off the internet! 

The concept of integrated marketing communication has been making waves as of late. It states that it is imperative that brands must develop consistent and standard brand message, context and identity across the board – on traditional and contemporary marketing platforms. A graphic designer will ensure that your brand’s corporate image and brand essence remains constant. So when your customers come across your brand on different channels, they will not be alarmed or confused by different logo designs, messages, etc. They will also help you consider how you logo will look on your website, letterheads, newsletters, banners, etc.  

The visual elements have a powerful way of portraying your brand. You could be one of the up and coming businesses, but if your graphics are not keeping up with your progress, your customers may question your credibility. Image is everything. Professional looking graphics on your marketing items will make your business appear established and refined.
Have we convinced you of the merits of professional graphic design? As graphic designers in Lakeland, NOVAK Brand Design has years of experience in the field, and an on-going education in the latest software programs, technology, equipment and techniques. When you work with our design firm, you can expect to save time, save money, improve your brand image, and stand out from the crowd!

Choose us and go above and beyond with your brand! 

According to a study by Baymard Institute, a web research company in the UK, it is estimated that 67.45% of online shopping carts are abandoned. There are many reasons for this abandonment. 25 percent of users say that complex website navigation dissuaded them; 21 percent say the process was taking too long.

Smaller aspect of ecommerce website contributes to sales. Here are 10 tips for developing an ecommerce website:

​We’re so focused on showcasing the products or services that we most often fail to realize branding goals. A clear logo is essential to create brand awareness. It is a visual representation of your brand. If you don’t have a well designed, professional logo, you should probably take care of that before you begin your ecommerce web development. 

​One thing that your customers hate most is unnecessary and dull processes that delays their purchase. Remember, speed is an important factor. Consider taking them to the checkout immediately, and allow them to make a decision if they want to register, after that. Do not make it mandatory. 

​When users come onto your site, they may seek the search bar if they do not find what they’re looking for. That’s why your search bar need not be a tiny feature on the side of your page. It should be easy to spot and prominent; somewhat like Amazon’s very dominating search bar.

​Your ultimate business goal is to gain customers. Therefore, avoid having your customers look for the “sign up” page. Make it easy for them. Do you really need the two phone numbers, or an alternative address? A simple email address and a single address should suffice. That being said, you should also pay attention to the significance of CTA buttons. Make them bold, prominent and noticeable so that they stand out and make an impression. Make sure the color doesn’t blend in to decrease its visibility. 

​This is an important feature in ecommerce websites. Breadcrumb navigation lets your customers know their precise point in the purchasing process. That way, they don’t get impatient or frustrated under the assumption that the process is lengthy. It also allows them the flexibility to make amendments in the previous steps, rather than canceling the current progress to go back. 

​56 percent shoppers abandon their shopping carts because they’re presented with unexpected shipping costs. If there are additional charges, inform your customers of them earlier on so as to avoid the frustration at the end. 

​Want to simplify navigation? That’s where your mega menu comes in. This is the fly out menu with the major product categories and subcategories that make navigation so much easier. This is especially valuable if you have a vast expanse of products. 

​At a first glance, your potential customer is deciding if they like your website or not. What are you doing to convince them? Offers like special discounts, sales and free shipping are crowd attractors. People love them! You pique the interest of the customers with some alluring offers they simply cannot refuse. So bring the best out in the open! 

There is perhaps no e-commerce expert who has not highlighted the significance and power of having amazing product shots. Unlike brick and mortar stores, your customers cannot rely on their sense of touch when buying their products. You need to make up for that in your product photography. Choose clear, sharp and attractive images in proper lighting.

One of the greatest concerns for startup ecommerce sites is building trust and credibility. Shoppers share credit card information online and want to be certain that it remains secure and confidential. Promote security by getting trust certificates like Hacker Safe or VeriSign and updated SSL certification.

That’s it for your ecommerce website! If you want to enhance your sales, you’re going to need a professionally designed ecommerce website. As web developers in Lakeland, we have assisted businesses hit the ground running with resourceful sites. For more on website development in Lakeland, please feel free to get in touch with us!