Over the years, the internet has drastically altered the way information is now shared, the various mediums whereby it can be communicated, and how each medium option has an impact on the way the information is perceived, and awareness or loyalty is built. For small businesses, this is crucial. While traditional marketing has its costs, NOVAK Brand Design’s internet marketing in Lakeland levels the field for small businesses, allowing them with a platform to really get their brand established and noticed.

The internet is causing a revolution. Are you keeping up? Here are the top internet marketing trends in that you should watch out for:

​Marketing to the masses through traditional means like television, radio, newspaper is becoming less effective each time. Not only is it extremely expensive, it also lacks the engagement that your customers are looking for. In response, one of the best ways that businesses are now earning the authority and attention is by creating and promoting original, relevant and valuable content for your customers in form of social media interaction, articles on a business’s website, blogs, videos, infographics and articles on other websites. Your business is attempting to gain credibility with the audience. 

A few years back, businesses were focused on a few social media networks like Facebook, LinkedIn and Twitter. Today, added to that list are names like Instagram, Pinterest, Google+, Tumblr and much more. Pew Internet Project’s research related to social networking observed the following statistics on its followers: 23% of online adults use Twitter; compared to that, 26% use Instagram and 28% use Pinterest! The network is diversifying, and your strategy needs to cater to these changes.

​Your target audience has grown weary of elaborate forms of textual information. It’s…well, boring – and cannot work alone. A content marketing strategy needs to be holistic. It needs to now incorporate image based content that has the capacity to become viral. That’s brings us to the sudden rise of Instagram to fame. It also explains the popularity of BuzzFeed and infographics – shareable content! 

​Yes, the very popular notion of “Know Your Audience” has yet again made the trend list this year. But it’s not the same. Like everything else, technology has a role to play here. By utilizing cookies on browsers, marketers keep track of consumer preferences for a more specific and customized approach to selling the next time around.
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Only 2 percent of customer visits is actually translated into sales. It’s less common for individuals to purchase on the first visit. And so, with the help of these cookies, well targeted advertisements are placed, reminding the audience of the brand, creating a sense of familiarity and ultimately facilitating a purchase. 

There are numerous brands out there who believe that the characteristic of a good website is dependent on its aesthetic appeal. While that is partly true. Web design matters – a lot. Your customers are most likely to abandon your website if the design features are too cluttered or unprofessional. However, the design aspect should also take into account factors such as the layout, the consistency is branding, the way the content is placed on the website, and so on. Get in touch with professionals to help you with your web design strategy.
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Are you looking to get started on your small business marketing in Lakeland? Get in touch with NOVAK Brand Design to get your business on the map! 

In 2011, according to U.S. Census Bureau data, there were 5.68 million small businesses in the United States. Out of these, only few businesses will be able to distinguish themselves from the vast anonymity, and establish themselves as memorable. It’s a competitive world out there with every business in an industry racing to get to finish line first.

Yet, there are some businesses that become so big that their genius lies not in their popularity, but rather, the perception they’ve build in the minds of their customers. Somehow, they’re superior. What sets these few apart from the 5.68 million? What sets the extraordinary apart from the ordinary? It all lies in the communication strategy: branding.

Some build businesses; we build brands. Here are some ways that we help you turn your business into a brand:

This may seem like a page from the book of clichés, but it is truer than ever. At NOVAK Brand Design, we believe in the power of vision. It is important you understand what you want from your business; where do you see yourself in five years; how do you want your business to be remembered. In order to do that, you need not be clairvoyant, but simply, a visionary. 

Before focusing on profits and marketing efforts, we need to figure out what you’re trying to sell, and to whom. Your brand identity is crucial because it will act as a guide to all your future branding efforts. Some of the questions that you should focus on are:

• How would you describe your business in 4-5 words or lines?
  
• What kind of problem does your business offer solution for? 
  
• How would you like your customers/clients to view or perceive your brand?
  
• What sets you apart from the rest?

Most of your customers are online – are you? Brands are built when businesses communicate and connect with their customers. Do you have a website? If yes, is it communicating your brand identity? As a web design company in Lakeland, we offer you with the capabilities to develop a website that can make an impact!

What about social media presence? Facebook, Twitter, LinkedIn, Pinterest are just some of the many platforms where businesses have learned to leverage off of. So powerful is this strategy, that it not only impacts your bottom line performance, but develops long-term brand loyalty as well!

Your next step should be to translate your brand essence into your creative strategy. Of course, for most people, the term creative could mean a lot of things. In this context, we refer to your communication strategy or marketing plan. From your brand identity, you develop an integrated plan that communicates the same message across all board – whether you’re going for a website, social media branding, print, broadcast or OOH.   

Your business needs a branding strategy. That’s where NOVAK Brand Design comes in. For more on branding and internet marketing in Lakeland, please feel free to get in touch with us.