You don’t take a photograph; you make it. Photography is more than a medium for factual communication of ideas. It is a creative art. ~ Ansel Adams
Back in the days when the only way to sell your products was through brick and mortar stores, your customers were to blame no-one but their own perceptive skills for lack of finding products that did not match their needs. But then the internet changed all that, revolutionizing the way we do everything – including business: the way we buy and sell.
Today, your average customer has only to visit your online retail stores to explore and purchase their desired products. But as this transaction goes online, how is your brand to build faith in the eyes of the consumers? A picture speaks a thousand words. Are your products standing out? Do they make the impact? Remember, in this age of e-commerce activities, product photography plays a crucial role with the ability to either make or break your brand. Bootstrapping your product photography is one of the worst things that you could do to your business. Your product images need to fill in for your customers’ now lost five senses in the purchasing decision. Are they? Here are some reasons why product photography is so important:
Today, your average customer has only to visit your online retail stores to explore and purchase their desired products. But as this transaction goes online, how is your brand to build faith in the eyes of the consumers? A picture speaks a thousand words. Are your products standing out? Do they make the impact? Remember, in this age of e-commerce activities, product photography plays a crucial role with the ability to either make or break your brand. Bootstrapping your product photography is one of the worst things that you could do to your business. Your product images need to fill in for your customers’ now lost five senses in the purchasing decision. Are they? Here are some reasons why product photography is so important:
1. It Can Translate Into A Sale!
Photography has evolved substantially with the innovations in the e-commerce sector. It is now not just an art; rather, a technique to communicate a product features in such a way that it connects and appeals with a potential customers’ senses. Are you more likely to purchase a product with a dull image, or one with a clear and striking one? Good photography can define your brand. The sharp images and attractive lighting can enhance the appeal, and boost sales.
2. Plays the Role of Replacing Customers' Senses
Professional photography should be able to replace senses. While the product cannot be felt or seen in real, the photography must best and accurately communicate it. Through intricate lighting, composition, flawless manual and automatic execution, your customer should be able to tell the intricacies of the fabric, the style of the fold, the texture on the jewelry, and the passion in your work. It is that moment when your customer decides that “that” product will look good on me. Make sure your photography facilitates that!
3. It Sets You Apart From the Competition
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It is indeed the era of the online brands that are thriving on the internet. There are too many of your competitors out there. What sets you apart? Product photography has never been more important! Regardless of your target audience, having captivating images on your website, brochures, flyers, panaflex or online retail store will make you stand out from the crowd of anonymity.
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4. Visual Content is Booming
2015 is said to be the year of visual content. It is transforming into a trend that businesses need to utilize in their content strategy. More and more people prefer visually content over elaborate swathes of data describing your business and products. You want them to notice you? Let the images do the talking!
Are you looking for product photography in Lakeland? NOVAK Brand Design produces photography of all varieties, including product, employee, staff and events. We take pride in spending time with you to define your photography needs, create a strategy to meet those needs and then deliver a portfolio of custom images you can integrate into all your marketing materials, such as a website design, print materials or brand building.
For more on photography in Lakeland, get in touch with us by calling us at, (863) 666-6825 or explore our website.
Are you looking for product photography in Lakeland? NOVAK Brand Design produces photography of all varieties, including product, employee, staff and events. We take pride in spending time with you to define your photography needs, create a strategy to meet those needs and then deliver a portfolio of custom images you can integrate into all your marketing materials, such as a website design, print materials or brand building.
For more on photography in Lakeland, get in touch with us by calling us at, (863) 666-6825 or explore our website.
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