According to a study by Baymard Institute, a web research company in the UK, it is estimated that 67.45% of online shopping carts are abandoned. There are many reasons for this abandonment. 25 percent of users say that complex website navigation dissuaded them; 21 percent say the process was taking too long.
Smaller aspect of ecommerce website contributes to sales. Here are 10 tips for developing an ecommerce website:
Smaller aspect of ecommerce website contributes to sales. Here are 10 tips for developing an ecommerce website:
1. Clear Logo – Because Branding Matters
We’re so focused on showcasing the products or services that we most often fail to realize branding goals. A clear logo is essential to create brand awareness. It is a visual representation of your brand. If you don’t have a well designed, professional logo, you should probably take care of that before you begin your ecommerce web development.
2. Don’t Make Registrations Compulsory For Purchase
One thing that your customers hate most is unnecessary and dull processes that delays their purchase. Remember, speed is an important factor. Consider taking them to the checkout immediately, and allow them to make a decision if they want to register, after that. Do not make it mandatory.
3. Make Sure the Search Line Is Prominent
When users come onto your site, they may seek the search bar if they do not find what they’re looking for. That’s why your search bar need not be a tiny feature on the side of your page. It should be easy to spot and prominent; somewhat like Amazon’s very dominating search bar.
4. Have Multiple Call To Action Buttons & Easy Access “Sign Up” Button
Your ultimate business goal is to gain customers. Therefore, avoid having your customers look for the “sign up” page. Make it easy for them. Do you really need the two phone numbers, or an alternative address? A simple email address and a single address should suffice. That being said, you should also pay attention to the significance of CTA buttons. Make them bold, prominent and noticeable so that they stand out and make an impression. Make sure the color doesn’t blend in to decrease its visibility.
5. Get Breadcrumb Navigation
This is an important feature in ecommerce websites. Breadcrumb navigation lets your customers know their precise point in the purchasing process. That way, they don’t get impatient or frustrated under the assumption that the process is lengthy. It also allows them the flexibility to make amendments in the previous steps, rather than canceling the current progress to go back.
6. Don’t Sneak Hidden Charges On Them
56 percent shoppers abandon their shopping carts because they’re presented with unexpected shipping costs. If there are additional charges, inform your customers of them earlier on so as to avoid the frustration at the end.
7. Opt For A Mega Menu
Want to simplify navigation? That’s where your mega menu comes in. This is the fly out menu with the major product categories and subcategories that make navigation so much easier. This is especially valuable if you have a vast expanse of products.
8. Display Sales & Special Offers Upfront
At a first glance, your potential customer is deciding if they like your website or not. What are you doing to convince them? Offers like special discounts, sales and free shipping are crowd attractors. People love them! You pique the interest of the customers with some alluring offers they simply cannot refuse. So bring the best out in the open!
9. Choose Attractive & Valuable Images
There is perhaps no e-commerce expert who has not highlighted the significance and power of having amazing product shots. Unlike brick and mortar stores, your customers cannot rely on their sense of touch when buying their products. You need to make up for that in your product photography. Choose clear, sharp and attractive images in proper lighting.
10. Show Your Customer Your Site Is Secure
One of the greatest concerns for startup ecommerce sites is building trust and credibility. Shoppers share credit card information online and want to be certain that it remains secure and confidential. Promote security by getting trust certificates like Hacker Safe or VeriSign and updated SSL certification.
That’s it for your ecommerce website! If you want to enhance your sales, you’re going to need a professionally designed ecommerce website. As web developers in Lakeland, we have assisted businesses hit the ground running with resourceful sites. For more on website development in Lakeland, please feel free to get in touch with us!
That’s it for your ecommerce website! If you want to enhance your sales, you’re going to need a professionally designed ecommerce website. As web developers in Lakeland, we have assisted businesses hit the ground running with resourceful sites. For more on website development in Lakeland, please feel free to get in touch with us!
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