If a picture is worth a thousand words, a well-designed logo can be worth thousands of dollars in profit. That’s why logos are now considered as one of the most powerful tools that define your brand value.
Besides giving the first impression of your brand, logos are key brand elements that remain in the minds of your audience for the longest period of time. This is the reason why we often have a collection of iconic logos in our memory that not only reminds us of the brand itself, but also brings to our mind the legacy those brands have left behind over the years.
Since logos are the face of a business, it is essential for you to invest appropriate time and effort in creating a well thought-out logo that represents your brand in the most memorable way. Here are some essentials that could give your logo that extra oomph that you need for a timeless logo.
Besides giving the first impression of your brand, logos are key brand elements that remain in the minds of your audience for the longest period of time. This is the reason why we often have a collection of iconic logos in our memory that not only reminds us of the brand itself, but also brings to our mind the legacy those brands have left behind over the years.
Since logos are the face of a business, it is essential for you to invest appropriate time and effort in creating a well thought-out logo that represents your brand in the most memorable way. Here are some essentials that could give your logo that extra oomph that you need for a timeless logo.
Simplicity
| The best logos are ones that are simple to process and keep in the memory. Logos of leading brands like Apple, IKEA, IBM, and Coca Cola are the best examples of simplicity. A good way to achieve simplicity is keeping minimum colors and angles. This gives the design a leaner look which makes it easier for viewers to understand the intended message, thus prompting them to take the desired action. | |
Another aspect of simplicity is memorability. It is the quality of your logo to be recalled easily. With memorability, your logo may bring all the brand elements to your intended viewer’s mind which may increase the likelihood of their making repeat purchases or spreading positive word of mouth.
While simplicity is key to creating a memorable design, a touch of incongruity is essential to keep the design interesting. For example, Apple’s bitten apple adds eccentricity to the logo which makes it unique and memorable.
While simplicity is key to creating a memorable design, a touch of incongruity is essential to keep the design interesting. For example, Apple’s bitten apple adds eccentricity to the logo which makes it unique and memorable.
Brand’s Story
Logo is the representation of what your brand is and what it aims to be. Therefore, it should offer a clear and compelling narrative that defines your brand as a unique and clearly distinguishable entity. For example, the previous, rainbow colored logo of Apple represented the free spirit of a start-up that was moving forward with an innovative and futuristic approach. However, its current design is the symbol of its strength and consistent approach as a tech-giant.
Timelessness
Rather than following a trend, add timelessness and longevity to your brand. The best way to achieve this is embedding your business concept in your logo which may represent the longevity of your business in the perfect sense.
Looking to create a logo for your start-up? Get a quote from us to design a unique logo for your business today!
Looking to create a logo for your start-up? Get a quote from us to design a unique logo for your business today!
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