Besides giving the first impression of your brand, logos are key brand elements that remain in the minds of your audience for the longest period of time. This is the reason why we often have a collection of iconic logos in our memory that not only reminds us of the brand itself, but also brings to our mind the legacy those brands have left behind over the years.
Since logos are the face of a business, it is essential for you to invest appropriate time and effort in creating a well thought-out logo that represents your brand in the most memorable way. Here are some essentials that could give your logo that extra oomph that you need for a timeless logo.
The best logos are ones that are simple to process and keep in the memory. Logos of leading brands like Apple, IKEA, IBM, and Coca Cola are the best examples of simplicity.
A good way to achieve simplicity is keeping minimum colors and angles. This gives the design a leaner look which makes it easier for viewers to understand the intended message, thus prompting them to take the desired action.
While simplicity is key to creating a memorable design, a touch of incongruity is essential to keep the design interesting. For example, Apple’s bitten apple adds eccentricity to the logo which makes it unique and memorable.
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