Your business website is a manifestation of your brand. It’s your identity.
Yet, there are so many businesses that fail to understand this significance, resorting to the sins of unprofessional layouts and ineffective development techniques. Is your business making these seven deadly website blunders that could lead your brand into an infinite abyss of darkness? As professional website designers in Lakeland, we highlight some of the most common sins. Read more to find out:
Yet, there are so many businesses that fail to understand this significance, resorting to the sins of unprofessional layouts and ineffective development techniques. Is your business making these seven deadly website blunders that could lead your brand into an infinite abyss of darkness? As professional website designers in Lakeland, we highlight some of the most common sins. Read more to find out:
1. Poor Legibility
While a great user interface is essential to gain the attention of the audience, it is also important that they are able to grasp the content. If your website visitor has to scrutinize or struggle to comprehend your business model, they might just abandon your site with frustration. Take a look at various color combinations to see how you can enhance readability. Also use Sans serif typeface. It allows easy reading on the web.
2. Unorganized Structure & Layout of the Content
A website structure of content, in a way, is what causes search engines to rank it higher. So, how the content is structured on your website matters a lot. Some businesses are perfectly content with just inserting a single paragraph of information on their website, without any appropriate heading that would stand out. Factors like keywords, headings, bullet points and paragraphs are essential, not only for readability, but in terms of SEO as well.
3. Poor Navigation
Poor navigation is the inability of your visitors to find what they’re looking for. While there are no standards for navigation, it is imperative that you understand that navigation must be consistent. Keep the text concise. Also, don’t attempt to reinvent visual metaphors. This creates confusion amongst your audience. Make hyperlinks easier to locate and have a steady and logical flow of information of various pages.
4. Going Overboard With the Creative Aspect
We love creativity, but there is only so much that your readers can take. Designers tend to take this on a whole new level when they include excessive graphics and flash items. Furthermore, they also tend to design separate pages for each web page within the site. Not only does that conflict with the much respected law of consistency, it also is quite annoying for your users. Keep it simple!
5. "Flashing" It
Here’s the thing. We love Flash. It can really engage your viewers – if done in a tasteful manner. Unfortunately, though, it has its downside as well. Not everyone has Flash. And not everyone has the bandwidth to support it. So, if you’ve decided to opt for this, go for the minimalistic approach.
6. Long Load Time
Web surfers are incredibly impatient! They do not tolerate slow sites that take too long to load the contents of the page. If your website is taking more than 5 seconds to load, you’re in trouble. The reason could be stuffing the website with pointless and heavy graphics, flash content, hosting issues and much more.
7. Not Getting In Touch With Professionals For the Development
If you’re developing your company website, either go pro, or don’t do it at all. The web design and development industry is emerging, bringing on new technologies almost every year. Google continues to change its algorithms. Your business needs a professional team that can design a website keeping all these factors in mind.
If you’re looking for the best website design company in Lakeland, then look no further than NOVAK Brand Design. We don’t just develop your website; we build your brand! To start reaching for your goals please review our website options, and submit a website estimate form.
If you’re looking for the best website design company in Lakeland, then look no further than NOVAK Brand Design. We don’t just develop your website; we build your brand! To start reaching for your goals please review our website options, and submit a website estimate form.
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