Just as you design and develop your website to meet the very advanced Google algorithms, the titan search engine makes amendments to it, yet again, rendering your website irrelevant. Google prefers the games, keeping the one billion websites on the internet on their toes. As a company trying to maintain its standing, you try everything: from keyword insertions, increasing its density, to black hat techniques. Not only are these old school methods inefficient, they’re also frowned upon by Google.

In September 2014, a spokesperson from Google announced that they were looking to update and improve its Panda algorithm. Keeping in light these findings, is your website keeping up with the search engine with 1.17 billion users? Lucky for you, as web developers in Lakeland, we have a guide that highlights some key areas where you need to focus upon:

One of the more prominent changes implemented in Panda 4.1 algorithm that lacked in its preceding versions is the ability to track down low quality content; in other words, thin content. Some websites publish short pieces of keyword-ridden content, with no relevant content whatsoever, for the sole purpose of driving traffic onto the website. If these are one of your practices, chances are that Google will not rank you high. 

Google refers to these as “white hat techniques”. Here, your focus is not simply on ranking, but rather on the visitors. Once you develop a website that is organized, with organic, high-quality and original content, your website will automatically be ranked higher. Another good practice is adding good descriptive tags. They adhere to the Webmaster Guidelines, which is imperative for any site to rank well in a Google search.

Google takes into consideration some 200 factors to determine the quality if your website. One of these factors is the amount of time it takes for a page to load. Your customers, to say the least, are impatient. They simply do not have the time to wait for your heavy and faulty pages to load. Your website is most likely to be abandoned. Make sure you hire a professional to ensure that your pages are loading quickly.

When we speak of web design, often times one thinks of the layout and design features. While this is partly accurate, it isn’t the complete story. There’s more to a website than how it looks. However, that isn’t to say it’s unimportant. Navigation plays a crucial role here. It’s how you organize the flow of information on your website. Google “spiders” crawl through the web in an attempt to find information that is most relevant to a search. Make it easier for Google to find your pages. Categorize your data in an orderly manner; minimize clutter; use paragraphs and internal links to make the information more accessible. Finally, don’t forget about aesthetics. There have been studies that prove that professional design plays an important role in keeping a viewer hooked.
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You need the best website design team in Lakeland on your side to develop a website that can pack a punch! We understand Google analytics, web traffic and internet marketing like no other! Get in touch with us now and we will help build your online presence! 

Over the years, the internet has drastically altered the way information is now shared, the various mediums whereby it can be communicated, and how each medium option has an impact on the way the information is perceived, and awareness or loyalty is built. For small businesses, this is crucial. While traditional marketing has its costs, NOVAK Brand Design’s internet marketing in Lakeland levels the field for small businesses, allowing them with a platform to really get their brand established and noticed.

The internet is causing a revolution. Are you keeping up? Here are the top internet marketing trends in that you should watch out for:

​Marketing to the masses through traditional means like television, radio, newspaper is becoming less effective each time. Not only is it extremely expensive, it also lacks the engagement that your customers are looking for. In response, one of the best ways that businesses are now earning the authority and attention is by creating and promoting original, relevant and valuable content for your customers in form of social media interaction, articles on a business’s website, blogs, videos, infographics and articles on other websites. Your business is attempting to gain credibility with the audience. 

A few years back, businesses were focused on a few social media networks like Facebook, LinkedIn and Twitter. Today, added to that list are names like Instagram, Pinterest, Google+, Tumblr and much more. Pew Internet Project’s research related to social networking observed the following statistics on its followers: 23% of online adults use Twitter; compared to that, 26% use Instagram and 28% use Pinterest! The network is diversifying, and your strategy needs to cater to these changes.

​Your target audience has grown weary of elaborate forms of textual information. It’s…well, boring – and cannot work alone. A content marketing strategy needs to be holistic. It needs to now incorporate image based content that has the capacity to become viral. That’s brings us to the sudden rise of Instagram to fame. It also explains the popularity of BuzzFeed and infographics – shareable content! 

​Yes, the very popular notion of “Know Your Audience” has yet again made the trend list this year. But it’s not the same. Like everything else, technology has a role to play here. By utilizing cookies on browsers, marketers keep track of consumer preferences for a more specific and customized approach to selling the next time around.
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Only 2 percent of customer visits is actually translated into sales. It’s less common for individuals to purchase on the first visit. And so, with the help of these cookies, well targeted advertisements are placed, reminding the audience of the brand, creating a sense of familiarity and ultimately facilitating a purchase. 

There are numerous brands out there who believe that the characteristic of a good website is dependent on its aesthetic appeal. While that is partly true. Web design matters – a lot. Your customers are most likely to abandon your website if the design features are too cluttered or unprofessional. However, the design aspect should also take into account factors such as the layout, the consistency is branding, the way the content is placed on the website, and so on. Get in touch with professionals to help you with your web design strategy.
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Are you looking to get started on your small business marketing in Lakeland? Get in touch with NOVAK Brand Design to get your business on the map! 

Your business website is a manifestation of your brand. It’s your identity.

Yet, there are so many businesses that fail to understand this significance, resorting to the sins of unprofessional layouts and ineffective development techniques. Is your business making these seven deadly website blunders that could lead your brand into an infinite abyss of darkness? As professional website designers in Lakeland, we highlight some of the most common sins. Read more to find out:

​While a great user interface is essential to gain the attention of the audience, it is also important that they are able to grasp the content. If your website visitor has to scrutinize or struggle to comprehend your business model, they might just abandon your site with frustration. Take a look at various color combinations to see how you can enhance readability. Also use Sans serif typeface. It allows easy reading on the web.

​A website structure of content, in a way, is what causes search engines to rank it higher. So, how the content is structured on your website matters a lot. Some businesses are perfectly content with just inserting a single paragraph of information on their website, without any appropriate heading that would stand out. Factors like keywords, headings, bullet points and paragraphs are essential, not only for readability, but in terms of SEO as well.

​Poor navigation is the inability of your visitors to find what they’re looking for. While there are no standards for navigation, it is imperative that you understand that navigation must be consistent. Keep the text concise. Also, don’t attempt to reinvent visual metaphors. This creates confusion amongst your audience. Make hyperlinks easier to locate and have a steady and logical flow of information of various pages.

​We love creativity, but there is only so much that your readers can take. Designers tend to take this on a whole new level when they include excessive graphics and flash items. Furthermore, they also tend to design separate pages for each web page within the site. Not only does that conflict with the much respected law of consistency, it also is quite annoying for your users. Keep it simple!

​Here’s the thing. We love Flash. It can really engage your viewers – if done in a tasteful manner. Unfortunately, though, it has its downside as well. Not everyone has Flash. And not everyone has the bandwidth to support it. So, if you’ve decided to opt for this, go for the minimalistic approach.

​Web surfers are incredibly impatient! They do not tolerate slow sites that take too long to load the contents of the page. If your website is taking more than 5 seconds to load, you’re in trouble. The reason could be stuffing the website with pointless and heavy graphics, flash content, hosting issues and much more. 

If you’re developing your company website, either go pro, or don’t do it at all. The web design and development industry is emerging, bringing on new technologies almost every year. Google continues to change its algorithms. Your business needs a professional team that can design a website keeping all these factors in mind.
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If you’re looking for the best website design company in Lakeland, then look no further than NOVAK Brand Design. We don’t just develop your website; we build your brand! To start reaching for your goals please review our website options, and submit a website estimate form. 

​Social media networking has been ranked as the top online activity in the United States, with the average American spending 37 minutes per day. Approximately 46 percent of web users refer to these platforms when making a purchase. Today, social media is not just a Facebook post or a Twitter feed. It’s a strategic and powerful way to engage with customers and drive up web traffic. 
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With a majority of your potential and current customers on platforms like Facebook, Twitter and Instagram, what are you doing to tap into them? What is your social media strategy?

Here are some ways to get noticed and make it big!

There are literally hundreds of social media websites out there. There is no way that you can tap into every one of them. Let’s take a crash course of some of them: There’s Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Quora, Yelp that are amongst some of the most popularly visited ones. While all of the above is a social media platform, each one of them has its own objectives and target audience. By understanding their role on the internet, you can customize your brand message to make your content relevant and more appealing to various segments.

Like every marketing channel communication requires a well thought out vision, careful planning, and strategic thinking, social media is no different. You should highlight key targets and deliverables before diving in.

Online communities, in a way, become an SEO advantage for you. The more fans and followers you have, the better the chances of you being ranked higher. Furthermore, a portion of these followers are bound to convert into your customers, if they aren’t already. Focus on creating engaging content and providing access to the information only once the user becomes a fan, follower, or likes your page.

Many marketers and businesses use social media sites as a hard-selling platform. That may work when you simply want to sell a product. But you don’t. There is a difference between good brands and great brands. There is a difference between brands you come across every day and forget, and ones that etch themselves into your heart and memory. What sets them apart? Great brands realize that there is a time and place to sell, and that it is important that they connect with their target audience on a more emotional level to really make a lasting impression.

When users are on social media, they’re not looking to buy. They want to socialize, relax and browse through some photographs and posts. Speak with them here. Make them laugh. Grab their attention with engaging content. Social media marketing and content marketing go hand in hand. Your business marketing team should understand that. 

Do you feel your small business is being left in the dust? Tailored specifically to enhance brands, NOVAK Brand Design’s small business marketing department in Lakeland brings forth the most creative marketing approach yet! We help you harness the power of internet and social media to get more leads, and make more sales. Get in touch with us by calling us at, (863) 666-6825 or explore our website.

Back in the days when the only way to sell your products was through brick and mortar stores, your customers were to blame no-one but their own perceptive skills for lack of finding products that did not match their needs. But then the internet changed all that, revolutionizing the way we do everything – including business: the way we buy and sell.

Today, your average customer has only to visit your online retail stores to explore and purchase their desired products. But as this transaction goes online, how is your brand to build faith in the eyes of the consumers? A picture speaks a thousand words. Are your products standing out? Do they make the impact? Remember, in this age of e-commerce activities, product photography plays a crucial role with the ability to either make or break your brand. Bootstrapping your product photography is one of the worst things that you could do to your business. Your product images need to fill in for your customers’ now lost five senses in the purchasing decision. Are they? Here are some reasons why product photography is so important:

Photography has evolved substantially with the innovations in the e-commerce sector. It is now not just an art; rather, a technique to communicate a product features in such a way that it connects and appeals with a potential customers’ senses. Are you more likely to purchase a product with a dull image, or one with a clear and striking one? Good photography can define your brand. The sharp images and attractive lighting can enhance the appeal, and boost sales. 

Professional photography should be able to replace senses. While the product cannot be felt or seen in real, the photography must best and accurately communicate it. Through intricate lighting, composition, flawless manual and automatic execution, your customer should be able to tell the intricacies of the fabric, the style of the fold, the texture on the jewelry, and the passion in your work. It is that moment when your customer decides that “that” product will look good on me. Make sure your photography facilitates that! 

2015 is said to be the year of visual content. It is transforming into a trend that businesses need to utilize in their content strategy. More and more people prefer visually content over elaborate swathes of data describing your business and products. You want them to notice you? Let the images do the talking!

Are you looking for product photography in Lakeland? NOVAK Brand Design produces photography of all varieties, including product, employee, staff and events. We take pride in spending time with you to define your photography needs, create a strategy to meet those needs and then deliver a portfolio of custom images you can integrate into all your marketing materials, such as a website design, print materials or brand building.

For more on photography in Lakeland, get in touch with us by calling us at, (863) 666-6825 or explore our website.