What's Your Social Media Strategy? Top Tactics To Make It Big

​Social media networking has been ranked as the top online activity in the United States, with the average American spending 37 minutes per day. Approximately 46 percent of web users refer to these platforms when making a purchase. Today, social media is not just a Facebook post or a Twitter feed. It’s a strategic and powerful way to engage with customers and drive up web traffic. 
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With a majority of your potential and current customers on platforms like Facebook, Twitter and Instagram, what are you doing to tap into them? What is your social media strategy?

Here are some ways to get noticed and make it big!

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1. Know Your Networks

There are literally hundreds of social media websites out there. There is no way that you can tap into every one of them. Let’s take a crash course of some of them: There’s Facebook, Twitter, YouTube, Instagram, LinkedIn, Pinterest, Quora, Yelp that are amongst some of the most popularly visited ones. While all of the above is a social media platform, each one of them has its own objectives and target audience. By understanding their role on the internet, you can customize your brand message to make your content relevant and more appealing to various segments.

2. Focus On Your vision, Strategy

Like every marketing channel communication requires a well thought out vision, careful planning, and strategic thinking, social media is no different. You should highlight key targets and deliverables before diving in.

3. Pick the Right Networks

Remember, the whole idea behind social media marketing is to get your brand noticed by the right people, communicate your brand message, and build an identity. The impact can be powerful. But first, you must ensure that your audience is indeed on that platform. Don’t focus on irrelevant platforms at the moment. You’ll get there – all in good time. For now, if your audience demographic is males and females between 16-25 years of age, then Facebook, Twitter and Instagram are your best options. For a B2B business, you might want to go for LinkedIn. This is rather a simplistic explanation; the dynamics are far more intricate. Get in touch with a social media branding expert in Lakeland for better understanding.

4. Invest Your Efforts In Building A Community

Online communities, in a way, become an SEO advantage for you. The more fans and followers you have, the better the chances of you being ranked higher. Furthermore, a portion of these followers are bound to convert into your customers, if they aren’t already. Focus on creating engaging content and providing access to the information only once the user becomes a fan, follower, or likes your page.

5. Go Beyond Selling – Make A Connection

Many marketers and businesses use social media sites as a hard-selling platform. That may work when you simply want to sell a product. But you don’t. There is a difference between good brands and great brands. There is a difference between brands you come across every day and forget, and ones that etch themselves into your heart and memory. What sets them apart? Great brands realize that there is a time and place to sell, and that it is important that they connect with their target audience on a more emotional level to really make a lasting impression.

When users are on social media, they’re not looking to buy. They want to socialize, relax and browse through some photographs and posts. Speak with them here. Make them laugh. Grab their attention with engaging content. Social media marketing and content marketing go hand in hand. Your business marketing team should understand that. 

Do you feel your small business is being left in the dust? Tailored specifically to enhance brands, NOVAK Brand Design’s small business marketing department in Lakeland brings forth the most creative marketing approach yet! We help you harness the power of internet and social media to get more leads, and make more sales. Get in touch with us by calling us at, (863) 666-6825 or explore our website.