QR Code is an abbreviation for Quick Response Code, and quite simply it does just that. 

It provides the user a very quick response when scanned with a smartphone's QR Code reader (click here to download a QR Code reader App for your smartphone). Think of the QR Code as something similar to a standard UPC barcode, but allows for greater amounts of information to be embedded into the code. The information is encoded into the black square dots providing the user with an immediate response when scanned. The response options are almost limitless, but a few of the more popular ones are: going directly to a web page, calling a phone number, creating an email, playing a video or audio and/or providing contact information.

In the ever-growing sea of QR Codes we've found this free QR Code Generator to work especially well.  

Because QR stands for Quick Response you'll want your QR Code to be as error free as possible, and this code generator does just that. It offers 4 levels of error correction, it's easy to use, has all the code types you'll ever need and allows the user to save a vector version of the QR Code! Being able to save a vector version of the QR Code places this QR Code Generator at the top of our list as it's absolutely critical to use a vector file when creating professionally printed materials.

To get started creating your QR Code visit Delivr's website by CLICKING HERE.

Thanks to Ian Eberie for sharing this useful video!

A spot color is a specific pre-mixed ink used in printing. They come in a rainbow of colors, including some specialty inks such as metallic and fluorescent. 

Spot color uses a method of specifying and printing colors in which each color is printed as its own ink. In contrast, process color printing layers four inks (yellow, magenta, cyan and black) together to produce color. When a brand's color identity is critical companies often produce advertisements using a combination of process and spot colors. This is commonly called 4+1. 4 representing the process inks, and 1 representing the brand's specific spot color.

Spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors. You can also use tints of a spot color to achieve the appearance of using more colors without the expense of additional inks. 

There are a number of color specification systems for specifying spot colors, but Pantone is the most widely used. These colors are also commonly referred to as PMS Colors (Pantone Matching System).