Timing is Everything
The Best Days: Tuesday, Wednesday or Thursday
So we are left with Tuesday, Wednesday and Thursday as the best days. You will want to avoid holidays or any major vacation times.
Does Time of Day Matter?
It is important for your message to pop up, while the audience is at their computer. That polite “bing” elicits a Pavlovian response in most of us to quickly see what new and interesting mail has arrived. Perhaps it’s an order? Maybe it’s a note from a coworker. We are receptive and immediately ready to see who’s trying to contact us. This timing is ideal.
The majority of marketers try to ensure their email is not just sitting stagnate in the recipient’s inbox first thing in the morning, especially after a holiday. The reason is simple. People tend to have a morning ritual of “cleaning” their inbox from any spam that arrived overnight. You don’t want them to see your message when they are in a deleting frenzy, trying to find anything they can “clean up.” Rather, you want your message to pop up while they are in the middle of a workday. This increases the chances that the recipient will stop and take a moment to read it.
What Are the Best Times to Send Email?
I urge you not to place too much emphasis on this area. It’s often very difficult to ensure the precise time your message goes out. And even if the message is launched at precisely 10am in one time zone, there are other time zones to consider.
Does Time of Year Matter?
Putting it in Perspective. . . don’t wait for the perfect time or you will never launch your email campaign. As you’ve probably experienced there are times during the week, month or year when you are extremely busy and not as receptive to offers or messages. Do your best to pick a time when your clients will be most likely to act, but don’t obsess about the launch time.