Thanks to Ian Eberie for sharing this useful video!
 A spot color is a specific pre-mixed ink used in printing. They come in a rainbow of colors, including some specialty inks such as metallic and fluorescent. Spot color uses a method of specifying and printing colors in which each color is printed as its own ink. In contrast, process color printing layers four inks (yellow, magenta, cyan and black) together to produce color. When a brand's color identity is critical companies often produce advertisements using a combination of process and spot colors. This is commonly called 4+1. 4 representing the process inks, and 1 representing the brand's specific spot color. Spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors. You can also use tints of a spot color to achieve the appearance of using more colors without the expense of additional inks. There are a number of color specification systems for specifying spot colors, but Pantone is the most widely used. These colors are also commonly referred to as PMS Colors (Pantone Matching System). This is a very brief introductory overview of a few things you can expect from your Google Analytics account. Our thanks to Dave Baldwin with Bottom Line Business Internet Consultants for sharing. Blog: Think of blogs as journal entries which allow commenting. Blogs are typically unvarnished thoughts, tips, general information, ideas and opinions. Blogs are generally between 100 and 500 words with comment responses being very brief typically thanking the posting party for their assistance. Forum: Think of forums as an individual (or group) looking for feedback on a specific question or topic. Discussion forums typically require a membership and often consist of like minded individuals. Forums often allow notices of new posts to be emailed to all members and in some cases the administrator can select the "most correct response". Organic SEO (Search Engine Optimization) is the use of website techniques to improve your website's search engine results. Search engines use specific algorithms to determine what website will be ranked higher for a particular query in search results. These algorithms are constantly evolving along with the internet, so it is important to stay abreast of SEO techniques. Organic SEO results typically take longer to mature than SEM results. Some examples of organic SEO techniques include using relevant page titles, informative page descriptions, image tagging and writing content relevant for human readers. On the other hand, paid SEM (Search Engine Marketing) involves advertising campaigns such as Pay Per Click (PPC). This type of advertising may be featured in a banner or in the margins of websites or search engines. A company may gain immediate results with paid SEM campaigns. However, the website must be informative, well organized, well designed and capture the attention of the viewer within the first three seconds. Every device connected to the public internet is assigned a unique number known as an Internet Protocol (IP) address. Think of it as something similar to your phone number. An IP address consist of 4 sets of numbers separated by periods; something like this: 96.254.120.18. After NOVAK Brand Design has posted a website live we then install a tacking code which keeps track of these unique IP address visits. This allows us to provide our clients with valuable information pertaining to their website's visitors such as where the visitor is located, how they found our client's website, what pages the vistor viewed and much much more! We often ask our client to provide us the unique IP address from ALL electronic devices THEY use to surf the web. Why? Because when analyzing their website's traffic it's necessary to EXCLUDE all internal website visits as they will provide misleading inflated data. To find your IP Address:
Pronounced: kash Your computer stores small bits of information which can be quickly accessed to help speed up certain tasks. Occasisionally those bits of information need to be cleared to make way for new bits of information. To clear you cache:
 Here are instructions for emptying your browser's cache in Internet Explorer 6.x and up: 1. Click on 'Tools' and then 'Internet Options' from your browser menu. 2. On the General tab click on the 'Delete Files' button under the 'Temporary Internet Files' heading. 3. Check 'Delete all offline content' and click OK. 4. Click the Refresh button. Internet Explorer 7 1. Click on 'Tools' and then 'Internet Options' from your browser menu. 2. Choose the 'General' tab. 3. Next to 'Temporary Internet Files', click Delete files... . 4. Click Close, and then click OK to exit. To clear the cache for Netscape Communicator 7.0 and up: 1. Open the Edit menu and click on 'Preferences'. 2. Go to 'Advanced' and click on 'Cache'. 3. Click the 'Clear Memory Cache' and 'Clear Disk Cache' buttons. 4. Click 'OK'. Here's how to clear your browser's disk cache in Mozilla and Mozilla Firefox 1.x and up: 1. Click the 'Edit' menu. 2. Click 'Preferences'. 3. Click the 'Advanced' menu to expand its hierarchy. 4. Click the 'Cache' menu. 5. Click the 'Clear Cache' button and then click the 'OK' button. 6. Click the 'Reload' button. Here's how to clear your browser's disk cache in Mozilla and Mozilla Firefox 2.x. 1. Click the 'Tools' menu. 2. Click 'Options'. 3. Click the 'Advanced' menu to expand its hierarchy. 4. Click the 'Clear Cache' button and then click the 'OK' button. 5. Click the 'Reload' button. To clear your browser's cache in Apple Safari 2.x and up: 1. Click the 'Safari' menu on the taskbar. 2. Click 'Empty cache...' option. 3. Click the 'Empty' button in the subsequent confirmation dialog box. 4. Reload the current page if necessary.  It's NO Competition! Vector and Raster Graphics Have Very Different Purposes. Vector Art Connects-The-Dots  Raster Art is Made of Square Dots  Definition: CMS is an acronym for Content Management System. CMS is a tool for editing, adding and changing content (text, images and pages) on a website. What CMS Does: NOVAK Brand Design is proud to offer ALL of their websites with CMS functionality. Our CMS websites empower our clients by allowing them the freedom to make changes through a user-friendly interface without having extensive internet coding knowledge. If you're ready to take control of your company's website email our owner Adam Novak or call (863) 66-NOVAK today! |
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